PR research leading to the Interviw

The information below is researched by Edelman in 2007. In order to carry out an interview with a person from PR field, I learned these informations which is about the PR field in these days.

Importance of PR bussiness in Japan

The importance of PR function for companies in Japan has increaced, decreased or remained about the same?? 85% of stakeholders answered that the importance of PR has increased. Only 3% felt that it has decreased.

Better Quality??

When they were asked which region of the company offers the better quality and services, 52% of Japanese stakeholders said that Japanese corporations offer top quality products and services compared to 35% for Western corporations.

PR vs. Advertizing

62% say earned media coverage using a PR agency is more effective than paid media coverage using an advertising agency 29%.

From the study, I learned that the PR bussiness is getting bigger and it is earning the trust in Japan. The PR is also growing very fast and more people are starting to realize the importance of PR comparing to the Advertizing field.